UI UX Design Agency in Dubai - Apps, Websites and SaaS That Convert

Timeline depends on scope: a landing page or single-flow project, a mobile app or web platform with full research and high-fidelity design, and a complex SaaS product with design system and multi-language delivery each carry different schedules. Timeline is confirmed at project kick-off based on scope.

UX (User Experience) design is about how a product works - the logic of user flows, information architecture, navigation, and whether users can complete their task without friction. UI (User Interface) design is about how it looks - the visual layer including typography, colour, spacing, components, and screen layout. Both are required for a product to work and look good. Crafixx handles both in the same project, by the same team.

Yes. Mobile app UX is one of our most common projects in Dubai. We design for iOS and Android, following platform-specific conventions (Apple HIG and Material Design) while maintaining a consistent visual language across both. We deliver Figma files with separate iOS and Android screen sets, interactive prototypes for both platforms, and developer handoff documentation.

Yes. Multi-language UI UX design is a native capability - not outsourced or added after. We design each language version with proper direction-aware navigation logic, script-appropriate typography choices, and interaction patterns that match how users in that language read and navigate. All language versions are delivered as first-class Figma screens, not mirrored copies.

A standard Crafixx UI UX project delivers: (1) research brief and user personas, (2) information architecture and site map, (3) annotated low-fidelity wireframes, (4) high-fidelity Figma screens in every language version, (5) interactive prototype, (6) usability test report, (7) design system and component library, and (8) annotated developer handoff package with spacing specs and exported assets. All files are transferred to you on final payment.

Yes. User research is the foundation of every UI UX project - not an optional add-on. The depth of research scales to the project. For a redesign, we start with Hotjar analytics, session recording review, and heuristic evaluation of the existing product. For a new product, we run stakeholder interviews and competitive benchmarking. Usability testing via Maze is conducted on the prototype before development begins for all projects.

A UX audit is a structured review of an existing product - website, app, or platform - to identify friction points, broken flows, and conversion blockers. You need one when: bounce rates are high but you cannot pinpoint why, paid traffic is converting below 2%, your app has low session depth, or users are dropping off at a specific step in your funnel. Crafixx UX audits include heuristic evaluation, Hotjar heatmap and session review, funnel analysis, and a prioritised list of fixes with wireframe recommendations.

Yes. UX redesign is one of our most common engagements in Dubai. We start with a full audit of the existing product - Hotjar analytics, session recordings, conversion funnel data, and heuristic evaluation. We identify what is broken before designing a replacement. The redesign is grounded in observed user behaviour, not aesthetic preference. Usability testing on the new design confirms the improvements before development begins.

Web design typically refers to the visual design of a website - layout, typography, colour, and responsive behaviour. UI UX design is a broader discipline covering user research, information architecture, user flow mapping, wireframing, high-fidelity visual design, interactive prototyping, and usability testing. UI UX design applies to web, mobile, SaaS, and any digital interface. Crafixx handles both - for projects that need the full research-to-handoff process, we run it as a UI UX project; for projects with a known brief and existing brand, we can move directly to visual web design.

Look for: (1) a portfolio showing research deliverables, not just screenshots, (2) evidence of usability testing - not just visual design, (3) multi-language capability built in-house, (4) Figma as the primary tool with Dev Mode handoff, (5) transparent process with defined deliverables at each stage, (6) experience in your product type - mobile app, web platform, or SaaS. Ask to see a prototype they delivered and whether the client measured conversion improvement after launch.

Yes. SaaS dashboard design is a specialist area requiring a different approach to consumer UX - data density, navigation hierarchy, role-based views, and table design all require specific expertise. We design SaaS dashboards in Figma with a full component library, covering list views, data tables, charts, filter panels, and notification systems. We work with both early-stage startups defining their first dashboard and established SaaS products redesigning for scale.

A useful UI UX brief includes: (1) what the product is and who it is for, (2) the primary user action you want to optimise - signup, purchase, enquiry, (3) current analytics if it is a redesign - bounce rate, funnel drop-off, session depth, (4) three competing products or interfaces you consider well-designed and why, (5) your brand identity assets - logo, colours, typography, (6) platform requirements - iOS, Android, web, or all three, and (7) your timeline and budget range.

Research consistently shows that every AED 1 invested in UX returns AED 10-100 in reduced development rework and improved conversion. More specifically: fixing a UX problem in design costs 10x less than fixing it after development. A 1% improvement in conversion rate on a paid campaign generating 1,000 monthly enquiries is worth more than the cost of most UX projects. The clearest signal that UX investment is overdue is a paid media cost-per-lead that keeps rising despite increasing spend.

The main cost drivers are: (1) number of screens and flows to design, (2) whether research and user testing are included, (3) multi-language requirements - additional language versions add design time, (4) platform count - iOS, Android, and web each require separate screen sets, (5) design system depth required, and (6) whether a developer handoff package with annotations is needed. Crafixx provides fixed-price quotes based on a detailed scope review - no hourly billing, no surprise invoices.

Yes. Zero-to-one product design is a specific service at Crafixx. Starting from a brief (not code), we run discovery workshops to define the product scope, map user personas and journeys, produce an information architecture, and design the MVP screens. You get a complete Figma prototype that can be used to validate the concept with users, present to investors, and hand directly to a development team - before a single line of code has been written. This approach significantly reduces MVP build risk.

Developer handoff is a formal deliverable, not an afterthought. We deliver: (1) an annotated Figma file with all spacing, padding, and sizing specifications documented, (2) interaction notes describing hover states, transitions, and edge cases, (3) a component inventory mapping every reusable element, (4) exported assets in the correct formats and resolutions for web and mobile, (5) a colour and typography style guide, and (6) Figma Dev Mode access so developers can inspect properties directly. We also offer a handoff call with the development team to walk through the file>